After receiving a record-high 206,000 freshman and transfer applications this year, UC felt the prior two-question system “wasn’t providing the kind of insights we want,” said Stephen Handel, UC’s associate vice president for undergraduate admissions. “We just didn’t have enough information to make some very difficult decisions.”
In addition, he said, too many essays had become “fairly formulaic and generalized” and canned responses were available to copy from older friends or from online postings and websites....
“Essays are important,” he said. “We wouldn’t have gone through this much work without feeling that this is information we really need and really want. As important as GPA and test scores are, we want to know about the students and their lives, their challenges and their accomplishments.”
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